![]() In short, search results with rich snippet information are more visible, more extensive, and communicate more details. More information equals more SERP real estate and (in the case of products) color, in the form of star reviews. Having additional information can result in higher click-through rates and a higher conversion rate when users land on your page. In general, you want to communicate as much information as possible in your SERP listing. Here's what a small portion of the page code looks like for the "Raleigh road bikes" page shown on a SERP above: Structured Data Example This might be a name, a URL, a review, etc. Itemprop: Itemprop is the information held within the (the property).Itemtype: Itemtype tells the search engine what the subject is.Itemscope: Itemscope tells a search engine that whatever is within the following block is relevant to a particular subject.Structured data markup is composed of three main elements: If you want to grab your web developer to check out the following, it might be worthwhile. Tagging your pages with schema/rich snippets tells search engines that it should display your result with the additional rich content. Schema markup provides clear information to search engines that assist them in understanding your content. Rich snippets use schema markup, the language of search engines. ![]() This article will get into precisely what information we can display with rich snippets in a couple of sections, so read on! How to Create Rich Snippets ![]() The search engine shows more information about the result displayed - whether it's a review, a business, a product, a person, whatever. With rich snippets, that information becomes "richer." The increased information on the SERP leads to a better understanding of what searchers are going to get when they click through to your website.Ĭurrently, your website or pages is showing up on a SERP with three main things: a site title, the URL, and whatever meta description you've added to the page. Rich snippets also reduce bounce rates, and increase conversion rates.
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